Identity |

Branding

Feria del Libro

A new chapter in a long story. La Feria Internacional del Libro de Buenos Aires is one of the most important cultural events in Argentina and the territories of the Spanish language. Organized by la Fundación El Libro, since 1975 it has become a meeting place for authors, publishers and readers. More than a million visitors tour each year about 1,500 exhibitors booths and participate in hundreds of cultural activities offered by the fair. Tholön Kunst worked with la Fundación El Libro to develop a new visual identity that values condense Feria del Libro and organize the different levels of brand communication. The new logo has visual impact, it is easily recognizable for all public purposes and expands to a larger system of colors, shapes and applications that allow the articulation and synergy between all communications and graphic parts of the fair. tour attendees.

www.el-libro.org.ar

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